A new job posting from Time magazine shows the 98-year-old publication is looking for a chief financial officer familiar with blockchain and cryptocurrencies.

According to the job details listed on LinkedIn, Time is seeking a chief financial officer with more than seven years of experience in executive leadership positions and who has “comfort with Bitcoin and cryptocurrencies.” The position will be based in the magazine’s corporate offices in New York City.

“The media industry is undergoing a rapid evolution,” says the listing. “TIME is seeking a Chief Financial Officer who can help guide its transformation.”

The responsibilities of the chief financial officer include researching economic trends and complying with local and global financial requirements. The winning applicant will purportedly replace outgoing chief financial officer Christopher Gaydos, who has been with the magazine since 2018. 

Time magazine is not alone in using the popularity of the crypto space to seemingly entice new talent. Amsterdam-based education technology firm Growth Tribe has minted its job postings for a digital designer and user interface instructor and listed the nonfungible token on the Rarible marketplace. Though candidates may still bid on the token, applications are only accepted through the firm’s website.

“Although the idea of a job ad as an NFT makes no sense from a ‘collectible’ point of view at this point… it makes total sense in trying to grab the attention of digital talent,” said Growth Tribe chief strategy officer David Arnoux.

The magazine also seems to be more accepting of blockchain recently. Time announced on Monday it would be auctioning three nonfungible token digital art pieces inspired by some of its most iconic covers. Time creative director D. W. Pine, who designed one of the covers, described NFTs as a “crazy” yet “lucrative” world.