The second takeaway is that while community is enduring, it is gameplay that drives usage into the tens of millions. The biggest immersive digital experiences all have the same thing in common: they’re all games. From Minecraft to Roblox to Fortnite and quite a few others, the difference between having monthly average users in the tens of thousands and tens of millions is the difference between a 3D world that’s built for socializing and one that’s driven by gameplay, with social connections integrated.
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