United States crypto exchange Gemini has added a way for customers to donate crypto to over 100 nonprofits worldwide via The Giving Block.

Gemini now gives customers the option to “Give Back With Crypto,” The Giving Block unveiled in a blog post on Thursday. Available charities range from human rights efforts, to those seeking to provide clean water and beyond.

Some of the charitable groups available, as listed on The Giving Block’s website, include Water Wells for Africa, the GO2 Foundation for Lung Cancer, Kids in Need of Defense and many more.

“For this feature, any time a user clicks the ‘donate’ buttons on the Gemini mobile app or desktop platform, it will take them to https://www.thegivingblock.com/donate-bitcoin where they can choose to donate to any of the 130+ nonprofits that we work with,” Alex Wilson, co-founder of The Giving Block, told Cointelegraph, adding:

“We’ve been working with Gemini in a variety of ways for over two years but this new feature just publicly launched this week. Gemini has been an awesome partner when it comes to supporting crypto-friendly nonpr.”

In 2018, crypto-natives Alex Wilson and Pat Duffy formed the Giving Block, filling a hole in the crypto industry by easing access avenues for digital asset-based charitable donations, as per the entity’s website. 

Digital asset giving has become more commonly-accepted by nonprofit groups over time, according to an interview with Alex Wilson from last fall. Paving the way for crypto donations brings a new demographic to nonprofits. “One cool thing about the crypto donations has been that it’s mostly completely new donors for them, so it’s not cannibalizing any other of their other existing forms of donations,” Wilson said in the interview.

Wilson holds the 85th position on Cointelegraph’s list of the top 100 people in blockchain for 2021.